ARTICLE COURTESY OF "Tampa Bay Times" staff writer Sara DiNatale
In two days one of the iconic colors in Crayola's 24-pack of crayons will be no more.
The crayon company says it will retire one of the shades and put it into their "hall of fame" Friday, "National Crayon Day."
Crayola is going all out on social media for the shade's send-off. There's a live countdown until it will make the announcement, which will be streamed live. (Because this is 2017, is there anything people won't watch on Facebook live?)
There's even an Instagram campaign "#ShareYourFave" that has avid colorers posting photos of which shade they can't imagine life without.
So which one will get the boot?
Seems like essentials yellow, blue, brown, orange, green, violet, black, gray and white are probably safe. But red orange, yellow green, blue violet, violet red, dandelion, cerulean, apricot, scarlet, green yellow and indigo? Not so basic — and probably not so safe.
On Crayola's Facebook page some are commenting that the coming retirement is "a publicity stunt." (Though it's not unlike other color retirement and promotions the company has done decades before.)
One mom wrote, "My son is crushed you retire colors. Please don't let it be Red or Dandelion or you will have a very upset 6-year-old."
In 1990, the company retired: green blue, orange red, orange yellow, violet blue, maize, lemon yellow, blue gray and raw umber.